IGN recently released results of a new survey of gamers aged 12 to 54 years old. They asked video gamers to tell what retail store or web site they have gone to to buy video games. Walmart came in first with sixty-two percent of the vote. Surprising? We all know Walmart ranks very high in revenue brought in from many other products but video games caught me off guard. Best Buy and Game Stop/EB Games tied for second place with fifty-four percent of gamers having bought games there. No surprise there as they are electronics based retailers. Target took third with forty-one percent. Another one ranked higher than I personally would have expected. Circuit City and Amazon.com finished forth with twenty-eight percent. Yea, I can see this with Circuit City starting to hit rock bottom with the economy the way it is and enhanced competition with rival electronics retailers. Ebay hit twenty-four percent. Toys R Us had twenty-one percent. Blockbuster rounded out the top with seventeen percent.
Why the surprises with Walmart and Target? My guess is that the large chain retailers have so many stores across the United States that gamers find the locations convenient to get to. Prices of games never really fluctuate from store to store so there is no real disadvantage of not shopping for games at a non-electronics based retailer.
Two thousand gamers were surveyed. I assume the people surveyed were allowed to pick more than one store as the percent does not total to one hundred. The percentage is percent of gamers responding to that store.
My current favorite for purchasing games is Amazon. They offer decent discounts on shipping of video games. The last two games I purchased had free shipping! One of them arrived the day after it was released when the free shipping option said it should arrive five days later. That left me extremely satisfied with their services. Also being at college with no car, it is harder to get out to a store whenever I want because my only way there is a bus… Yuck! Leaving internet shopping higher up on the list.
Why the surprises with Walmart and Target? My guess is that the large chain retailers have so many stores across the United States that gamers find the locations convenient to get to. Prices of games never really fluctuate from store to store so there is no real disadvantage of not shopping for games at a non-electronics based retailer.
Two thousand gamers were surveyed. I assume the people surveyed were allowed to pick more than one store as the percent does not total to one hundred. The percentage is percent of gamers responding to that store.
My current favorite for purchasing games is Amazon. They offer decent discounts on shipping of video games. The last two games I purchased had free shipping! One of them arrived the day after it was released when the free shipping option said it should arrive five days later. That left me extremely satisfied with their services. Also being at college with no car, it is harder to get out to a store whenever I want because my only way there is a bus… Yuck! Leaving internet shopping higher up on the list.
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